Recipe of the day: The Marketing Mix

Must keep calm, and study marketing.  It doesn’t matter if there’s a million and one terms I don’t know, no need to panic. All’s good.


Flying Inside Your Own Body – Margaret Atwood

Your lungs fill & spread themselves,
wings of pink blood, and your bones
empty themselves and become hollow.
When you breathe in you’ll lift like a balloon
and your heart is light too & huge,
beating with pure joy, pure helium.
The sun’s white winds blow through you,
there’s nothing above you,
you see the earth now as an oval jewel,
radiant & seablue with love.
It’s only in dreams you can do this.
Waking, your heart is a shaken fist,
a fine dust clogs the air you breathe in;
the sun’s a hot copper weight pressing straight
down on the think pink rind of your skull.
It’s always the moment just before gunshot.
You try & try to rise but you cannot.

–      Margaret Atwood

This pretty little thing was in my exam today, and it totally lifted my spirits up. It deals with pleasant thoughts of dreams contrasting with the harsh reality of our life. Although the poem shifts to the negative near the end, I was somehow more affected by the first part, and by the end of the poem I was still high on joy.

Hope you like it as  much as I do, penny for your thoughts?

Cause the Internet is out to get you

Like anything else in this world, the internet has its benefits and its dangers, and like any other controversial situation there are a lot of people who tend to forget about the advantages and focus more on the penalties.  You can almost guarantee that any slightly shocking or twisted story involving the internet will grab headlines.

The Internet might be a new, effective, and more anonymous way for predators to seek out and groom children for criminal purposes. However it is majorly overblown. The tales of paedophiles luring children out of their homes are like plane crashes, they happen extremely rarely, but when they do, they make headlines everywhere. The internet is not as bad as the media shapes it out to be.

Anything that can happen on the internet can easily happen on a stroll in a park. Children should be taught to stay away from dangers on the internet just like they are taught to stay away from people in big-black vans and not to take candy from strangers.  It is true that kids are reluctant to share their internet lives with their parents, but then again an average teenager would be reluctant to share anything else.  You do not know what your children do online just like you do not know what they do at parties. The truth is the ones who get into risky business online, probably get into more risky business offline.  Sure, there are dangers. But they are hugely over-hyped by the media. Over protecting can cause more damage to a child than anything they can come across on the internet.

Then on a completely different note there are the ones who blame the internet for their plump sluggish kids who seem to have lost their ability to move. To be fair, I see where their arguments are coming from, because frankly, if it was not for my faulty internet connection this afternoon I probably would have passed on the painful pleasure that was my two hour walk. But unless modems are suddenly grabbing children by the neck and injecting fat into them, parents might be better off pointing their fingers at Ronald McDonald, his alleged Happy Meals and the countless other corporations out there which are really out to destroy you and your health.

In my many years of internet use I have never yet come across a big-fat-hairy middle-aged man waiting to harass me, but I have occasionally come across ones on our idyllic island. Sure, I could have lived without seeing some stuff, but here I am, utterly unscarred.